Ultimate Sound Deadener
The flagship 50 sq ft roll — improves cabin acoustics by cutting unwanted road noise and vibration.
Case study
Revitalizing B-Quiet Sound Deadening.
A full-scale digital marketing transformation that rebuilt a long-established soundproofing brand from the ground up.
B-Quiet Sound Deadening — a long-established brand specializing in automotive, marine, home, and commercial soundproofing products — approached Overland Media after facing declining sales, reduced brand visibility, and increasing competition. They needed a complete digital refresh: one that would modernize the brand, expand reach, and restore year-over-year revenue growth.
Led by Frazer and his team, Overland Media executed a multi-channel marketing strategy that rebuilt B-Quiet's presence from the ground up.
The product line
What we put in front of buyers.
B-Quiet's core range — the products our store pages, campaigns and content were built to sell.
VComp Mass Loaded Vinyl
A dense vinyl-and-foam barrier that blocks airborne noise and sharpens in-cabin audio quality.
HLiner Heat & Sound
Dual-purpose insulation that knocks down both heat and sound for firewalls, roofs and floors.
The work
Five phases, one integrated strategy.
PHASE 01
Research & Strategic Planning
A thorough discovery process formed the foundation of the roadmap:
- Audience profiling and behavioral analysis
- Competitor benchmarking across soundproofing and automotive accessories
- Website performance review and UX audit
- Social media health check and sentiment analysis
- Review of customer feedback and historical purchasing patterns
PHASE 02
Website Redesign & Conversion Optimization
A full rebuild focused on turning visitors into customers:
- Clear navigation and simplified product pathways
- High-quality visuals, videos, and technical product descriptions
- Enhanced mobile performance
- Streamlined checkout to reduce drop-off
- Prominent reviews, trust badges, and FAQs
- SEO-optimized structure for long-term growth
PHASE 03
Social Media Marketing & Brand Engagement
A refreshed social presence built community and trust:
- Regular educational and lifestyle-focused content
- Product demonstration videos and before/after showcases
- Paid campaigns targeting enthusiasts, DIY installers, and small manufacturers
- Rapid response to inquiries and support requests
- Consistent storytelling around real-world benefits
PHASE 04
Search Engine Optimization
A foundation for compounding organic visibility:
- Keyword research targeting sound deadening and home soundproofing terms
- Optimization of meta titles, descriptions, headers, and alt text
- Content restructuring to improve indexing and relevancy
- New landing pages for key product categories
- Ongoing backlink development to grow domain authority
PHASE 05
Email Marketing & Customer Lifecycle
Re-engaging past customers and nurturing new leads:
- Segmented flows for education, promotions, and abandoned carts
- Personalized messages aligned to behavior and purchase history
- Seasonal campaigns with installation tips and exclusive offers
- Branded newsletters that reinforced expertise
The results
A reenergized brand.
150%Increase in website traffic
250%Growth in social media followers
50%Sales increase within six months
↑Stronger loyalty & repeat purchases
Conclusion
A framework that drives real outcomes.
Through clear strategy, strong execution, and ongoing collaboration, Frazer and the Overland Media team revitalized B-Quiet Sound Deadening's brand and positioned them for long-term digital success.
The integrated approach — spanning website redesign, SEO, social media, email marketing, and ongoing optimization — demonstrates how a well-structured digital marketing framework can drive meaningful business outcomes.