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B-Quiet Sound Deadening Case Study

Case Study: Revitalizing B-Quiet Sound Deadening Through a Full-Scale Digital Marketing Transformation

Client: B-Quiet Sound Deadening
Industry: Automotive, Marine, Home & Commercial Soundproofing
Location: North America
Agency: Overland Media, Ottawa, Canada
Engagement Start: January 2020

B-Quiet Sound Deadening, a long-established brand specializing in automotive, marine, home, and commercial soundproofing products, approached Overland Media after facing declining sales, reduced brand visibility, and increasing competition. They needed a complete digital refresh — one that would modernize the brand, expand reach, and restore year-over-year revenue growth.

Led by Frazer and his team, Overland Media executed a multi-channel marketing strategy that rebuilt B-Quiet’s presence from the ground up.

Phase 1: Research & Strategic Planning

Overland Media began with a thorough discovery process:

  • Audience profiling and behavioral analysis
  • Competitor benchmarking across the soundproofing and automotive accessory sectors
  • Website performance review and UX audit
  • Social media health check and sentiment analysis
  • Review of customer feedback and historical purchasing patterns

These insights formed the foundation of a comprehensive digital roadmap designed to increase traffic, strengthen brand trust, and streamline the customer journey.

Digital Strategy Planning

Phase 2: Website Redesign & Conversion Optimization

Frazer’s team led a full rebuild of the B-Quiet website with a focus on:

  • Clear navigation and simplified product pathways
  • High-quality visuals, videos, and technical product descriptions
  • Enhanced mobile performance
  • Streamlined checkout experience to reduce drop-off
  • Prominent placement of reviews, trust badges, and FAQs
  • SEO-optimized structure for long-term growth

The result was a clean, conversion-focused website that better represented the brand and supported measurable revenue gains.

Website Redesign Mockup

Phase 3: Social Media Marketing & Brand Engagement

Overland Media built a refreshed social presence with:

  • Regular educational and lifestyle-focused content
  • Product demonstration videos and before/after showcases
  • Paid ad campaigns targeting automotive enthusiasts, DIY installers, and small manufacturers
  • Rapid response to customer inquiries and support requests
  • Consistent storytelling to highlight real-world benefits and client successes

This strategy significantly strengthened B-Quiet’s online reputation and community engagement.

Social Media Marketing

Phase 4: Search Engine Optimization (SEO)

To increase long-term organic visibility, the team executed:

  • Comprehensive keyword research targeting automotive sound deadening and home soundproofing terms
  • Optimization of meta titles, descriptions, headers, and alt text
  • Restructuring of content to improve indexing and relevancy
  • Creation of new landing pages targeting key product categories
  • Ongoing backlink development to increase domain authority

This SEO foundation played a critical role in driving sustainable, compounding traffic growth.

SEO Analytics Dashboard

Phase 5: Email Marketing & Customer Lifecycle Development

Overland Media re-engaged past customers and nurtured new leads through:

  • Segmented email flows for education, promotions, and abandoned carts
  • Personalized messages aligned to user behavior and purchase history
  • Seasonal campaigns highlighting installation tips and exclusive offers
  • Branded newsletters that built trust and reinforced expertise

The improved email program contributed directly to increased repeat purchases and higher lifetime value.

Email Marketing Team

Results: A Reenergized Brand & Dramatic Revenue Increase

  • 150% increase in website traffic
  • 250% growth in social media followers
  • 50% increase in sales within six months
  • Stronger customer loyalty and repeat purchase rates
  • Improved brand reputation and market presence
Business Growth Results

Conclusion

Through clear strategy, strong execution, and ongoing collaboration, Frazer and the Overland Media team successfully revitalized B-Quiet Sound Deadening’s brand and positioned them for long-term digital success. The integrated approach—spanning website redesign, SEO, social media, email marketing, and ongoing optimization—demonstrates how a well-structured digital marketing framework can drive meaningful business outcomes.

Team Collaboration