B-Quiet Sound Deadening Case Study

Overland Media is a full-service digital marketing agency based in Ottawa, Canada. In January 2020, the agency was hired by B-Quiet Sound Deadening, a brand that specializes in soundproofing and insulation products for cars, boats, homes, and commercial spaces. B-Quiet had been struggling with declining sales and a lack of brand awareness, and they wanted Overland Media to help them rejuvenate their brand and increase their online presence.

Here is a case study of how Overland Media helped B-Quiet Sound Deadening achieve their goals:

1. Research and Strategy:

Overland Media began by conducting extensive research into B-Quiet’s target audience, competitors, and industry trends. They analyzed B-Quiet’s website, social media accounts, and customer reviews to identify areas for improvement. Based on their findings, they developed a comprehensive digital marketing strategy that included a mix of social media marketing, search engine optimization, email marketing, and content marketing.

2. Website Redesign:

One of the first things Overland Media did was to redesign B-Quiet’s website to make it more user-friendly, visually appealing, and optimized for search engines. They updated the site’s layout, added high-quality images and videos, and improved the site’s navigation and functionality. They also added customer reviews and testimonials to build trust and credibility with potential customers.

3. Social Media Marketing:

Overland Media developed a social media marketing strategy that included regular posts on Facebook, Twitter, and Instagram, as well as paid advertising campaigns targeted at B-Quiet’s key demographic. They created engaging content that highlighted the benefits of B-Quiet’s products and shared customer success stories. They also responded promptly to customer inquiries and complaints to build trust and foster customer loyalty.

4. Search Engine Optimization (SEO):

Overland Media optimized B-Quiet’s website for search engines by conducting keyword research and incorporating relevant keywords and phrases throughout the site’s content. They also optimized the site’s metadata, header tags, and image alt tags to improve its ranking on search engine results pages (SERPs). They also created high-quality backlinks to the site to increase its domain authority.

5. Email Marketing:

Overland Media developed an email marketing campaign to engage with B-Quiet’s existing customer base and attract new customers. They created a series of targeted emails that provided valuable information and offers related to B-Quiet’s products. They also used segmentation and personalization to tailor the emails to specific customer interests and preferences.

Results:

Thanks to Overland Media’s efforts, B-Quiet Sound Deadening saw a significant improvement in their online presence and sales. Here are some of the key results:

• 150% increase in website traffic
• 250% increase in social media followers
• 50% increase in sales within the first 6 months
• Improved customer engagement and loyalty
• Increased brand awareness and credibility

Overall, Overland Media’s comprehensive digital marketing strategy helped B-Quiet Sound Deadening rejuvenate their brand and achieve their goals.